Chocolate Forum

Chat => General => Topic started by: kevvosa on March 02, 2007, 03:42:23 pm

Title: Cadbury Trident advert racist?
Post by: kevvosa on March 02, 2007, 03:42:23 pm

Apparently there's been a bit of a hoohah about the new Trident gum advert. Anyone seen it and what do you think? I just think it's a crap advert.


Watchdog to act over Cadbury Trident complaints


      


         by Joanne Payne
         
            Brand Republic
         
         02-Mar-07, 12:10
      


      


LONDON - The advertising watchdog is to launch a formal investigation
into the Cadbury Trident ad campaign created by JWT after it received
99 complaints with more expected to follow.


      

The spot
depicts a dub poet on stage complaining about the blandness of his
chewing gum. An audience member hands him a stick of Cadbury's new
Trident gum in peppermint...


Title: Cadbury Trident advert racist?
Post by: on March 02, 2007, 04:24:10 pm
It's not racist.  Just annoying
Title: Cadbury Trident advert racist?
Post by: smurfboy on March 02, 2007, 06:57:19 pm
I didn't think it was racist until I saw the follow-up ad, in which a white man does an impersonation of the poet. That's a bit dodgy. I like the first ad.
Title: Cadbury Trident advert racist?
Post by: on March 02, 2007, 07:50:39 pm
Oh, I haven't seen the second ad.
Title: Cadbury Trident advert racist?
Post by: kevvosa on March 02, 2007, 08:27:17 pm
Me either. Has anyone tried the Trident gum yet? I had the lime and strawberry one which was OK, then after that I realised it had beef gelatine in Dead I never thought chewing gum would have gelatine in. 
Title: Cadbury Trident advert racist?
Post by: wjp666 on March 03, 2007, 01:45:12 am
christ, i've SO had enough of all this fake racism sh*t recently. talk about band-wagon jumping... wjp6662007-03-03 11:43:45
Title: Cadbury Trident advert racist?
Post by: kevvosa on March 03, 2007, 06:57:22 pm
I didn't think it was racist. 
Title: Cadbury Trident advert racist?
Post by: wjp666 on March 03, 2007, 09:20:29 pm
of course it wasnt. none of it ever is!
Title: Cadbury Trident advert racist?
Post by: Velvet Darkness on March 04, 2007, 02:42:35 am
I wouldn't consider it racist, but it is flipping dreadful.
And the one with the woman giving a speech to what I assume is a WI meeting is really awful.

Adverts like that only make me want to avoid buying the things they're advertising, so I suppose they don't work on me. Of course I remember them, but if I still don't buy them then they're not doing their job are they?

The Pot Noodle ones had the same effect.Dead
Title: Cadbury Trident advert racist?
Post by: Cherry_Ripe on March 05, 2007, 11:27:35 am
I have seen one of the adverts and agree it's annoying but I don't think it was racist. I would have thought they would have changed the name Trident ... that name just makes me think of the whole nuclear submarine debate!