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I was hoping Kimi was gonna win it to keep the championship open for a while longer but alas, no 
Whose you're fave? 
All large companies pour money into research but I
think you'll find that the people invited to take part in
Focus Groups are carefully selected to back up the
most recent proposal of that company. If the
research results go against what they want to hear
they dig deeper in their pockets and commission
more groups until they hear what they want and can
therefore quantifiably justify what they were going to
do anyway.
