Chocolate Forum

Chat => General => Topic started by: kevvosa on May 11, 2005, 12:26:17 am

Title: 2 Finger Kitkat Chunky...
Post by: kevvosa on May 11, 2005, 12:26:17 am
Taken from the Nestle careers site, this is about when they were designing the KK Chunky:



"... we
finally whittled it down to two favourites - a chunky twin-fingered bar
and a single finger bar - each covered with thick chocolate. Both
performed well in early focus group research, but we finally decided
that the single-finger route was the way to go because it wouldn't
impact so directly on the market share of the traditional Kit Kat. It's
worth noting that a number of different disciplines had a hand in the
final choice, from sales and marketing to finance and manufacturing
management". 
Title: 2 Finger Kitkat Chunky...
Post by: goldencup on May 11, 2005, 12:38:51 am
Rather unfortunate phrasing - 'had a hand in the final choice' when talking about the 'single-finger route!' And what do they mean by 'disciplines'?  Sorry - I don't talk media.
Title: 2 Finger Kitkat Chunky...
Post by: chocolate chick on May 11, 2005, 11:22:07 am
2 fingered chunky kit kat. I would be giving that the thumbs up 
Title: 2 Finger Kitkat Chunky...
Post by: robbie on May 11, 2005, 11:27:43 am
I have called the police.
Title: 2 Finger Kitkat Chunky...
Post by: loulou on May 11, 2005, 11:28:15 am
I never thought much of their music.
Title: 2 Finger Kitkat Chunky...
Post by: goldencup on May 11, 2005, 02:59:30 pm
Title: 2 Finger Kitkat Chunky...
Post by: loulou on May 11, 2005, 06:21:17 pm

Quote from: robbie
I have called the police.


Did they turn up?

Title: 2 Finger Kitkat Chunky...
Post by: oldspice on May 11, 2005, 07:01:55 pm
If not, send them a message in a bottle.
Title: 2 Finger Kitkat Chunky...
Post by: goldencup on May 11, 2005, 08:08:44 pm
Title: 2 Finger Kitkat Chunky...
Post by: loulou on May 12, 2005, 01:06:43 am