Chocolate Forum
General Category => New Products => Topic started by: Scarlet_Salome on October 15, 2012, 10:18:32 pm
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Has anyone tried the new shaped CDM bars? I've noticed single bar Wholenut, Fruit and Nut and CDM at Waitrose and CO-OP and both small and large blocks at the Cadbury World Factory Shop. The new-shaped pieces are all smooth and round like some modern IKEA concept design. Does the new design change the eating sensation? I haven't tried one.
Kraft up to their old tricks again. So much for no changes. However, from a marketing perspective, I do think that their strategies are certainly moving in the correct direction. The old Cadbury marketing and target audience strategy was a little all-over-the-shop. The current moves certainly show case more pertinent, clearly-defined target audiences and consolidated ranges.
Given the hype about those Cadbury crispette thingys, I have seen little tangible evidence of them as yet. This is somewhat surprising given that it is 'Cadbury's' first significant NPD for a long time. (Moving into the Kinder Bueno / Malteasers Bunny / Kit Kat senses field is sensible and logic move given that Kraft/Cadbury are one of the only confectionery giants not to have a product in this area)
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I haven't tried one yet, but frankly I'm struggling to see the point.
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Me too to be honest. I certainly can't see the shape change endearing Kraft to their already cynical and distrusting British market, especially in light of how the takeover was handled.
I bet it has something to do with cost. If I'm not mistaken, very little is still manufactured in the original British factories.
New, cheaper / more efficient machines? Machines doubled up in useage from other chocolate products not part of the Cadbury range? I don't know.
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Cadbury used to be a respectable company! Kraft has destroyed all that.