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I emailed Cadbury recently about the idea of a Caramel Flake and this
is what they said:
"Whilst I am unable to reveal future marketing plans,I can inform you
that we have already explored very similar ideas to the one you
outlined. Our Research and Development Team, in partnership with
the Marketing Department continually investigate new product
ideas..."(bla bla bla)
To me it seems as though they are basically admitting that they will
do a caramel Flake, though I'm not sure. What does everyone else
think?
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Will the caramel be chewy or runny?
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I think it would have to be chewy. I'm also slightly suspicious of their statement - it sounds a bit like they like the idea, but don't want someone else taking the credit...
Sounds nice by the way.
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I think thats a possible yes. I think it should be chewy!
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Mmm... Sticky one.
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Chewy. Soft and chewy with a thick Flake coating.
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I think that too.
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I can't remember what I wrote to them with-a new bar suggestion, obviously, and got the exact same reply.
I haven't seen sight of anything that I might have proposed, but good luck if they take you up on your idea!
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What did you propose? Do spill the beans...
I do hope they do a caramel Flake...I can just imagine biting into one
with a line of caramel running through the centre and it oozing out.
Yum! 
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I might write and suggest something stupid. See what reply i get.
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Hurry up then!
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Salsa?
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It will take me a while ;)
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No worries!
You could have left me a note or something, though.
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Withdrawal anxiety, on top of everything else...
Oh, god!
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What about Cadbury Dairy Milk with Cod? Surely that would be a stupid enough idea - cod is really expensive these days.
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How come they never did just a white chocolate Flake instead of the Snowflake?
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Thick coating of Flake and Turkish Delight in the middle. Mmmmmmm
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How about a biscuit like centre covered in Flake chocolate?
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Sorta like a Cadbury Finger covered in Flake?
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Yes. Something like that.
A mint one would be nice. Maybe in dark chocolate.
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mint and dark, how cool
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Mmmmmm. Thick milk chocolate Flake with mint cream in the middle. Pale green mint cream - like Pyramint.
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Now that is ace, I want one now!!
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What about an Irish Cream favoured Flake. Not sure how that'd work though.
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Mmmmmm. Thick milk chocolate Flake with mint cream in the middle. Pale green mint cream - like Pyramint.
Sounds nice, but I reckon it's far more likely to just be mint flavoured chocolate - or maybe with mint chips like the Praline one.
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They should do centres, make it specal. Flake is supossed to be indulgent
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Yea! They could call them Flake Specials.
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Flake Deluxe?
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Fluxe?
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Flake Deluxe is good! I hope Mr Cadbury is reading this!
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So do I - because I'm looking for a new job and I do live in Brum...
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And you'll remember your friends when you get a job there won't you?
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Caramal Flake=rubbish
it would just be stupidly messy.
If it was runny caramel it would seep through the flakey chocolate, and if
it was hard and bound the bar together then it wouldn't be flakey
chocolate.
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The centre can be hollowed out, slightly, with still a substantial
amount of Flake chocolate around it, but still with the caramel in the
centre. The caramel doesn't have to seep through the Flake and nor
would it.
I'm sure the Cadbury boffins would easily figure out a way.
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This just reminds me of secret.
It'll have to come with it's own little tray to eat it off.
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This just reminds me of secret.
It'll have to come with it's own little tray to eat it off.
Only trouble with that is that Secrets were neither caramel filled nor actually flakey!
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But it was certainly messy
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Messy can be good

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True. It all depends where you're eating it.
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when i said it reminded me of secret i did just mean the fact that it was
so messy it came with a little cardboard tray to catch it as it fell to pieces.
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Flake is already very messy anyway.
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That'll be its... well, flakiness.
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I like the word flakiness.
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Is it a real word?
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I'm a copywriter - I'm allowed to invent new words
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Thats cool, was just checking. I have a habit of inventing words myself and then my boss informing me the word doesn't exist.
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I've just checked my spellchecker and apparently it is a real word! So there you go...
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Flakiness is fine. I'm not sure that rippleness is though!