Chocolate Forum
General Category => New Products => Topic started by: Jim@Chocolatemission on June 09, 2008, 06:45:02 pm
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For those who can be bothered to read: Click Here (http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61028&u=pg_dtl_art_news&m=241)
For those that cant.....
'Out' - Cadbury Dairy Milk Bubbly
'Back in' - Cadbury Wispa
'New' - Cadbury Dairy Milk 'Apricot Crumble' & 'Cranberry Granola'
Sorry if this is old news
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Heck! Cadbury getting "healthy".
http://www.talkingretail.com/products/9907/Glisten-to-launch-Sun-Maid-Fru.ehtml
[The product is made at Halo Foods, a division of Glisten Plc, using a new method which creates a ‘pressed fruit’ bar with a unique taste and texture.
Available in two different varieties, dipped in chocolate and dipped in yogurt, Fruit Fingers has no artificial colours or flavours and contains one portion of fruit in every bar. It also provides a good source of fibre and a source of Omega 3 and 6.]
Mmmmmm! Pressed fruit!
Chocolate raisin concentrate. Now that I like!
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They certainly sound interesting - and very different, which has been lacking in the choc world of late. I'll miss CDM Bubbly though.
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Apricot Crumble - hmmmm - that might just work.
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The new flavours sound interesting at least....so Cadbury's biggest NPD wasnt the Twisted after all! I bet these wont be out for a while though.
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It has went very very quiet at Nestle.
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Ssssshhhhhhhhhhhhhhhhhhhhh
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It has went very very quiet at Nestle.
Not surprising, considering how many flops they've had.
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True.
Nothing ventured, nothing gained, though.
Some of their foreign products might do well here but the Violet Crumble probably burned their fingers.
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It's their own fault. Why release an inferior version of Crunchie when the real thing is so popular?
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To ride its coat tails?
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A risky strategy; too risky, it turns out.
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Anyone seen these?
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No. Have you?
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nope
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No but I'd like to
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I would too.
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from: http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61028&d=254&h=0&f=0
"Cadbury is aiming to move the Dairy Milk brand more upmarket with the launch of two fruit variants. It also aims to tighten its focus on female consumers.
The two variants, apricot crumble and cranberry and granola, contain tiny pieces of fruit and oats and aim to exploit the trend towards better-for-you ingredients as well as give Dairy Milk a more premium feel.
The bars have different coloured packaging to the core range, which is predominantly purple. The apricot bar will be orange and the cranberry bar will be pink but both will have a broad purple stripe down the middle. It is understood that Cadbury is keen to make them distinct from the everyday bars.
Industry sources say that Cadbury hopes the bars will appeal to female consumers seeking an indulgent treat.
It is thought the launches will receive press and trade support in addition to Trucks, the Dairy Milk brand campaign that is currently running on TV.
The company will also be investing in the relaunch of Wispa, which is being introduced as a permanent line after its limited edition relaunch last year (MW April 10). The Dairy Milk Bubbles variant has been scrapped as a result of Wispa's return.
The trend towards healthier ingredients but more indulgent products has seen a raft of fruit and chocolate launches over recent years. Nestlé launched a white chocolate and fruit variant of Double Cream in a bid to re-vitalise sales of the brand (MW February 12, 2004). The brand was later axed."
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Topics merged.