Post by: kevvosa on February 23, 2007, 02:11:40 pm
Nestl to push Black Magic chocolate bar
22-Feb-07
.
Nestl Rowntree is launching its dark chocolate Black Magic brand
into the chocolate bar category to tap into the consumer demand for
healthier snacks. It is due to be launched later this year.
The three-variety range will be positioned as a mainstream chocolate
bar and will target consumers looking for an everyday treat. It will
come in 100g bars and will be priced at 1.09.
It is understood the launch will receive a significant support
package, which is expected to include a TV campaign. An industry source
says the launch aims to take advantage of the growing demand for dark
chocolate, which is regarded as healthier than milk chocolate, as well
as building Nestl's credentials in the better-for-you snacks category.
Nestl has been ramping up its range of dark chocolate products over
the past year. It extended Black Magic, which is traditionally a boxed
chocolate product, into mini eggs last Easter and also had a limited
edition Kit Kat Dark.
The confectionery giant has also been developing its dark chocolate
After Eight brand. It has introduced After Eight Straws and new
flavours, such as orange.
The launch coincides with a relaunch of Cadbury's Bournville brand,
which dominates in the dark chocolate sector. It is understood to be
overhauling the packaging and investing in new marketing support.
Cadbury also attempted to tap into the dark chocolate category with the launch of Flake Dark last year (MW July 13, 2006).
Post by: Velvet Darkness on February 23, 2007, 05:59:40 pm
Do we have any ideas about which varieties they are launching?
I would be very interested if they brought out their fudge-mallow chocolate in a bar.
They were yummy.
Post by: smurfboy on February 23, 2007, 06:52:24 pm
I shall be trying this, even though I'm not a big Nestle fan. It's something different.
This article hasn't been researched very well - 'new' After Eight flavours such as orange? Wasn't it ditched about two years back?
Post by: on February 23, 2007, 07:02:38 pm
Post by: kevvosa on February 23, 2007, 07:43:05 pm
'new' After Eight flavours such as orange? Wasn't it ditched about two years back?
Maybe they mean the After Eight Straws Grand Marnier that was out at Christmas?
Post by: kevvosa on February 23, 2007, 07:50:40 pm
Do we have any ideas about which varieties they are launching?
I'm guessing some sort of soft truffle type filling. I personally would like a mint creme, raspberry creme or orange creme filling.
Post by: smurfboy on February 24, 2007, 11:44:15 am
Quote from: smurfboy'new' After Eight flavours such as orange? Wasn't it ditched about two years back?
Maybe they mean the After Eight Straws Grand Marnier that was out at Christmas?
Ah, that could be it.
Post by: Cherry_Ripe on February 26, 2007, 10:50:42 am
Yeah I shall try it.
Post by: robbie on March 01, 2007, 10:49:09 am
Post by: Cherry_Ripe on March 01, 2007, 11:58:21 am
Pics or STFU
Post by: kevvosa on March 01, 2007, 12:37:20 pm
Pics or STFU
Sensible comments or STFU.
Post by: smurfboy on March 01, 2007, 07:10:39 pm