Chocolate Forum

General Category => New Products => Topic started by: roberto17 on February 09, 2007, 11:50:14 am

Title: New product
Post by: roberto17 on February 09, 2007, 11:50:14 am

I am nicolle and i am designing and marketing a new product as part of my A level business coursework. my product is a skittles smoothie drink for young children that will provide them with 1 of their 5 fruit and veg a day. i have decided to use the skittles brand because it is fun and many young children enjoy them. my product will come in the different flavours that skittles already come in. Please comment on my product. thank you x x   

Title: New product
Post by: kevvosa on February 09, 2007, 11:58:46 am

Sounds a good idea but won't parents be put off by the word Skittles? Since they're considered sugary sweets. Also Masterfoods have said they won't be advertising to children anymore, so I think if they used the Skittles brand to do so they might get some trouble. 

Title: New product
Post by: Miss Kitten on February 09, 2007, 02:46:18 pm

I should contact Masterfoods marketing department if I were you as they would be able to offer you advice on where they stand in advertising and why they don't already do this.  I would associate Skittles with hyperactivity and colours so if I had children I would probably not want to buy it.  Have you thought of using a yoghurt brand instead such as Muller Kids or Much Bunch?

Title: New product
Post by: oldspice on February 09, 2007, 05:21:26 pm

I think the Skittles idea is sound but I agree with the view that Skittles evoke sugar and high colouring contents in the minds of parents.

Also, I think there are too many Skittles flavours to make marketing drinks in all the flavours viable. I would go for a forest fruits or citrus burst type range with an emphasis on low sugar and no artificial colourings.