Chocolate Forum

Chat => General => Topic started by: MarsMarketer on October 31, 2006, 03:51:00 pm

Title: Mars rebranding to Venus (for girls)
Post by: MarsMarketer on October 31, 2006, 03:51:00 pm
I am doing a piece of coursework for business and am planning on rebranding mars as Venus especially to target girls. It would be a limited edition bar that would sponsor breast cancer (the 'e' on Venus would be the breast cancer bow). The filling would be lighter and would be pink. The chocolate would possibly be white chocolate but am not sure if that would be too much. PLEASE can I have your thoughts on this asap! Thanks.
Title: Mars rebranding to Venus (for girls)
Post by: Cherry_Ripe on October 31, 2006, 03:52:52 pm
Don't fancy pink filling, too many e numbers for me. You could make the wrapper pink though maybe?
Title: Mars rebranding to Venus (for girls)
Post by: oldspice on October 31, 2006, 04:12:30 pm
A strawberry or cherry mousse-like filling would be nice. I find white chocolate too sweet so would go for plain or milk. Great ideas so far though.
Title: Mars rebranding to Venus (for girls)
Post by: smurfboy on October 31, 2006, 04:39:22 pm
I agree with Cherry - pink filling would be too much. Remember, the essence of the brand is supposed to be that it's a limited edition 'girls' Mars Bar. That's a great gimmick, but if the bar has a pink filling and white chocolate, it's not a Mars Bar anymore is it? It's just a chocolate bar, and you've lost your main marketing point.
Title: Mars rebranding to Venus (for girls)
Post by: kevvosa on October 31, 2006, 05:01:51 pm


I like the sound of a white chocolate Mars with a pink filling, but unfortunately you'll be hard pressed to find any white chocolate fans on this forum.

I don't see why a pink filling in itself would be too much smurfy? It would only be a limited edition and has to be different from the original Mars, and pink fits in with the breast cancer theme. There was recently a pink PSP in aid of breast cancer if I remember correctly.

I say, yay for pink filling

kevvosa39021.7436805556
Title: Mars rebranding to Venus (for girls)
Post by: wjp666 on October 31, 2006, 05:19:20 pm
if it tastes the same i don't care how much colouring you use.
Title: Mars rebranding to Venus (for girls)
Post by: kevvosa on October 31, 2006, 05:39:17 pm
How about a mint flavoured filling? Girls love anything mint flavoured. 
Title: Mars rebranding to Venus (for girls)
Post by: Freddie on October 31, 2006, 06:21:16 pm

i like white chocolate but think 'Venus' would taste better if it were milk chocolate and strawberry fondant filled...


but really it wouldn't matter to me as i'd buy it in support of Breast Cancer..


MarsMaketer..would this be World Wide ?

Title: Mars rebranding to Venus (for girls)
Post by: smurfboy on October 31, 2006, 07:50:00 pm

Quote from: kevvosa

I don't see why a pink filling in itself would be too much smurfy? It would only be a limited edition and has to be different from the original Mars, and pink fits in with the breast cancer theme. There was recently a pink PSP in aid of breast cancer if I remember correctly.


Because how can it be a Mars Bar if it's nothing like one? A Mars Bar doesn't have white chocolate, it doesn't have a pink filling and it doesn't contain cherry or strawberry mousse! It's all very well to say people would buy it anyway because it's in aid of breast cancer, but the whole gimmick is that it's a pink themed Mars Bar called Venus. Just making 'a pink bar' is a completely different project altogether.


Look at it this way - this pink PSP you're talking about was still a PSP; it was just a different colour, just as the Pink Scrabble set you can buy for breast cancer is still a Scrabble set. If you switched the PSP on and discovered it was actually a Gameboy, you wouldn't say 'oh well, it's supposed to be different' would you?

Title: Mars rebranding to Venus (for girls)
Post by: Freddie on October 31, 2006, 08:19:52 pm

the title says....Mars rebranding to Venus


would this mean that infact it wouldn't be a Mars Bar but a Venus Bar made by Mars..


 


 

Title: Mars rebranding to Venus (for girls)
Post by: kevvosa on October 31, 2006, 08:45:45 pm

Quote from: smurfboy

Because how can it be a Mars Bar if it's nothing like one? A Mars Bar doesn't have white chocolate, it doesn't have a pink filling and it doesn't contain cherry or strawberry mousse! It's all very well to say people would buy it anyway because it's in aid of breast cancer, but the whole gimmick is that it's a pink themed Mars Bar called Venus. Just making 'a pink bar' is a completely different project altogether.




So you're saying it has to taste the same no matter what colour it is?

If we apply your logic to Kitkat Chunky then there would never have been a peanut butter flavour...everyone knows Kitkats consist of chocolate and wafer, but what did Nestle do? Stuck a layer of peanut butter in-between, and it's been selling very well too (saw an ad about it today in The Grocer).

What we're talking about here is (in my eyes) a milk chocolate Mars bar with pink nougat and possibly a layer of strawberry caramel. How is that so different from a regular Mars? If Aero can have several different flavours then why not Mars? Like I said, I understand that not many people would like a white chocolate version and I'm sure no company would be in a rush to bring out a white chocolate Mars.  
Title: Mars rebranding to Venus (for girls)
Post by: smurfboy on October 31, 2006, 08:58:58 pm

I see your point, but Peanut Butter KitKat is a variation, not a limited edition version of the original product. I'm not saying a different variety of Mars Bar wouldn't sell either. What I thought we were talking about here was a limited edition for charity.


A Peanut Butter KitKat still contains wafer. Mint Aeros still contain aerated chocolate. They are also products in their own right. If Nestle took the wafer and chocolate away but still called it a KitKat, would it still be one?

Title: Mars rebranding to Venus (for girls)
Post by: kevvosa on October 31, 2006, 09:07:25 pm
It begs the question - what makes a Mars bar? Chocolate, nougat and caramel? You can still have all that with pink nougat, strawberry caramel and milk chocolate. 
Title: Mars rebranding to Venus (for girls)
Post by: oldspice on November 01, 2006, 06:50:51 am
What's in a name? Would a Mars bar, by any other name, smell as sweet?
Title: Mars rebranding to Venus (for girls)
Post by: kevvosa on November 01, 2006, 08:22:34 am
Remember when they changed it to Believe. 
Title: Mars rebranding to Venus (for girls)
Post by: smurfboy on November 01, 2006, 02:23:43 pm

Quote from: oldspice
What's in a name? Would a Mars bar, by any other name, smell as sweet?


 Oldspice! I can't believe you fell victim to one of the most common misquotes of Shakespeare!

Title: Mars rebranding to Venus (for girls)
Post by: oldspice on November 01, 2006, 04:58:02 pm

Victim? How so?


When did Shakespeare ever eat a Mars bar?

oldspice39022.7073958333
Title: Mars rebranding to Venus (for girls)
Post by: smurfboy on November 01, 2006, 06:30:11 pm

I doubt he did, but he also said a rose by any other WORD would smell as sweet.


Sorry, I went a bit Bounty there didn't I?

Title: Mars rebranding to Venus (for girls)
Post by: on November 01, 2006, 08:50:10 pm

Surely you recall this passage from the Tempest:


'Tis with a little ire and most sullen mood that I thrust thee and thy Mars bars assunder.  Take ye away and never return with such rotten plunder'

Title: Mars rebranding to Venus (for girls)
Post by: oldspice on November 02, 2006, 06:49:55 am

WHat's in a word? Is a name, by any other label, not still a word?


Oh irritating world that has such pedants in it!

Title: Mars rebranding to Venus (for girls)
Post by: smurfboy on November 02, 2006, 10:16:39 am
Poor old Mars Marketer - he comes here for a bit of advice, and ends up with a debate on Shakespeare!  I hope he finds something useful amongst it all!
Title: Mars rebranding to Venus (for girls)
Post by: smurfboy on November 02, 2006, 10:21:29 am
Quote from: Freddie

the title says....Mars rebranding to Venus


would this mean that infact it wouldn't be a Mars Bar but a Venus Bar made by Mars..



I think it means it would be a Mars Bar variation, sold under a different name. It was actually done temporarily last year for the World Cup, when Mars was sold as Believe.

Title: Mars rebranding to Venus (for girls)
Post by: MarsMarketer on November 02, 2006, 12:46:18 pm
It would stiil be a Mars bar but the filling would just be a pink colour nougat. I will keep it the normal milk chocolate. So it would still techically be a Mars Bar.
Title: Mars rebranding to Venus (for girls)
Post by: kevvosa on November 02, 2006, 12:49:39 pm
See, told you Smurfy. 
Title: Mars rebranding to Venus (for girls)
Post by: smurfboy on November 02, 2006, 01:24:59 pm
Yeah yeah
Title: Mars rebranding to Venus (for girls)
Post by: oldspice on November 03, 2006, 07:00:51 am

Well MarsMarketer, I think you have done a terrific job so far and I would give you full marks for originality, for linking the product so well to a national cause and for thinking of a name that makes some reference to the original product. Go for your pink nougat and milk chocolate.


Good luck

Title: Mars rebranding to Venus (for girls)
Post by: loulou on November 03, 2006, 08:18:22 am

Quote from: MarsMarketer
It would stiil be a Mars bar but the filling would just be a pink colour nougat. I will keep it the normal milk chocolate. So it would still techically be a Mars Bar.


Sounds wonderful to me.

Title: Mars rebranding to Venus (for girls)
Post by: kevvosa on November 03, 2006, 05:21:47 pm
That's the target audience happy then 
Title: Mars rebranding to Venus (for girls)
Post by: smurfboy on November 03, 2006, 06:29:37 pm
If he's only targeting one woman
Title: Mars rebranding to Venus (for girls)
Post by: kevvosa on November 04, 2006, 02:42:21 am
Ahh.. but is lou 'one' woman? 
Title: Mars rebranding to Venus (for girls)
Post by: smurfboy on November 04, 2006, 11:53:21 am
As far as I know, unless she has an evil twin.
Title: Mars rebranding to Venus (for girls)
Post by: loulou on November 04, 2006, 05:05:15 pm

Quote from: kevvosa
Ahh.. but is lou 'one' woman? 


I am a Gemini.

Title: Mars rebranding to Venus (for girls)
Post by: MarsMarketer on November 04, 2006, 06:27:21 pm
I am a girl!
Title: Mars rebranding to Venus (for girls)
Post by: smurfboy on November 04, 2006, 06:31:03 pm
Oh, ok.