I don't understand the thinking behind changing a winning brand.
It is the multinational thing again.
Danone bought out Jacobs a few years ago (as discussed earlier this year).
Big companies generally have no idea of tradition and it all comes down to the bottom line. Why shouldn't it?
Well, ultimately falling sales will destroy any attempts to "rationalise" a product range.
I'll tell you what syphilis. You must have them rolling about when folk come over for a chat.
Do they ever come over?