Chocolate Forum

Chat => General => Topic started by: kevvosa on July 07, 2006, 08:47:38 pm

Title: Article on the Kitkat fiasco
Post by: kevvosa on July 07, 2006, 08:47:38 pm

This article is all about the failure of the new Kitkat flavours
brought out over the last few years. It's a long read but quite
interesting:



http://www.azcentral.com/business/articles/0706wsj-kitkats06 -ON.html



""They were flooding the market," says Arshad Chaudhary, head buyer for
Bestway. "Initially, we were comfortable with one or two varieties, but
when they started coming out with another one every few months, it
became a joke."

Title: Article on the Kitkat fiasco
Post by: on July 07, 2006, 08:55:49 pm

I knew most of that Kev but it still makes interesting reading.

If they had changed texture as well as flavour in different varieties I wonder if there would have been any difference?

Title: Article on the Kitkat fiasco
Post by: smurfboy on July 07, 2006, 09:00:27 pm

Why can't people make up their minds what they want? So many people moan about the lack of variation in chocolate bars, yet Nestle try a bit of variation and it's 'ooh, I can't cope, what do we do?' And as for that bloke they quoted on the strawberries and cream variety, he needs to get out more.

Title: Article on the Kitkat fiasco
Post by: kevvosa on July 07, 2006, 09:53:16 pm

I never realised that they had shaved the amount of chocolate on the 4
finger bars before, although it does seem a very 'Nestle' thing to
do.






kevvosa38905.8705324074

Title: Article on the Kitkat fiasco
Post by: loulou on July 07, 2006, 10:19:57 pm

Sometimes when I unwrap a kitkat the choc is very thin and I can see chunks of wafer that isn't covered.

Title: Article on the Kitkat fiasco
Post by: on July 07, 2006, 11:47:17 pm

I've seen that too.  bounty hunter38905.9498032407

Title: Article on the Kitkat fiasco
Post by: kevvosa on July 08, 2006, 09:35:02 am

Didnt think you ate Kitkats, bounty.