Chocolate Forum

Chat => General => Topic started by: Floater on November 28, 2004, 10:29:59 pm

Title: why do they soften everything?
Post by: Floater on November 28, 2004, 10:29:59 pm

ok, i'll start off with Mars Bars. Back in the 80s they were great, nice and chewy, but gradually the softened both the chocolate and the caramel so now they have lost all their chewyness and they are REALLY bland.

Same with Cadbury's Caramel. The caramel was originally nice and chewy, now it is soft and bland and sickly. The chocolate is softer in this too.

Then we have the discontinued Whispa. Originally it was chunkier a nd the chocolate was slightly different - a more cocoa taste I think. Then they flattened it a bit and it was downhill from there. The original Whispa was great.

So why do they soften everything and take the character out of everything?

Title: why do they soften everything?
Post by: loulou on November 28, 2004, 10:33:17 pm

Dunno the answer to that one.

Title: why do they soften everything?
Post by: on November 29, 2004, 08:21:29 am

I recommend that you ask the relevant manufacturers, but they're ever so cagey about these things.  Anybody would think it was a matter of national security.

Title: why do they soften everything?
Post by: loulou on November 29, 2004, 09:31:42 am

Title: why do they soften everything?
Post by: smurfboy on November 29, 2004, 10:21:44 am

Yet the softening that was popular in the mid 90s died a death soon afterwards. Remember new 'smoother' Rolos and Cadbury's Caramel? They were quietly dropped.

Title: why do they soften everything?
Post by: on November 29, 2004, 12:15:20 pm

Did they?

Or did they just stop labelling them that?

Title: why do they soften everything?
Post by: smurfboy on November 29, 2004, 01:28:13 pm

I think they dropped them because I'm pretty sure you could briefly get Cadbury's Caramel Original while the smooth was still in production, i.e. as Coca Cola did in America by launching 'Coca Cola Classic' then gradually dropping the disatrous 'New Coke'.

Title: why do they soften everything?
Post by: loulou on November 29, 2004, 09:00:25 pm

maybe everything was softened for people with dentures or people with no teeth at all.

Title: why do they soften everything?
Post by: smurfboy on November 30, 2004, 10:34:18 am

Soon we will be buying chocolate in bottles instead of bars...

Title: why do they soften everything?
Post by: loulou on November 30, 2004, 11:11:35 am

urgh