Post by: on March 24, 2006, 09:46:18 pm
United Biscuits has relaunched and reformulated its Mini Cheddars range as part of a plan to make them more healthy. At the same time it is branching out into the sharing market with the introduction of Mini Cheddars Moro’s.
Mini Cheddars Original now contains 30% less fat, 10% less sodium, no MSG and no colours, flavours or preservatives. All other Mini Cheddars flavours and Crinklys will also be reduced in saturated fat by 30% and 40% respectively.
New-look packs carry the ‘Same great taste’ message with a £1.5m marketing budget going on a national poster campaign.
Mini Cheddars Morso’s are covered with real cheese sprinkles and are available in three flavours – Mediterranean Herbs & Cheese; Toasted Cheese with Sweet Garlic and Cheddar Cheese & Spring Onion. They are all available in 150g bags which retail at £1.29 each.
http://www.irn-talkingshop.co.uk/news/article.asp?news=Produ ct&articleid=4259
YUM!
Post by: babygirl on March 24, 2006, 09:48:21 pm
Post by: Forth Bridges on March 24, 2006, 09:52:01 pm
Post by: smurfboy on March 24, 2006, 10:10:44 pm
Post by: kevvosa on March 24, 2006, 10:32:45 pm
I 
Mini Cheddars. The crinkly ones are the best. Post by: on March 24, 2006, 10:33:36 pm
Post by: smurfboy on March 24, 2006, 10:34:25 pm
Post by: oldspice on March 25, 2006, 09:06:33 am
Why is this product called Morso's with an apostrophe?????? If Morsos is the plural of Morso, it does not need an apostrophe - only an s!!!
The apostrophe is used to show possession (John's car) or to show contraction (It is - It's). It is NEVER used to make a word plural!!!!
How on earth can I teach that simple rule when companies like this cannot get it right and send out all the wrong messages??
Post by: on March 25, 2006, 09:17:22 am
That is just staggering. I will email them to find out the answer.
Post by: StrollingMinstrel on March 25, 2006, 10:02:14 am
Post by: goldencup on March 25, 2006, 02:00:34 pm
That is just staggering. I will email them to find out the answer.
So will I. They can't be allowed to get away with this. Of course they will come out with the stock reply beloved of greengrocers, that it's "to get attention."
Post by: on March 25, 2006, 02:05:53 pm
Post by: smurfboy on March 25, 2006, 03:06:57 pm
Post by: on March 25, 2006, 03:26:49 pm
Post by: on March 25, 2006, 08:37:18 pm
These companies are right fud's
I was too engrossed in the product to notice the spelling.
Post by: kevvosa on March 25, 2006, 08:41:20 pm
Then I will take it further.
Will you go to their factory and beat them up?
Post by: on March 25, 2006, 08:43:27 pm
Post by: loulou on March 25, 2006, 11:07:35 pm
Post by: chocolate chick on March 27, 2006, 12:22:08 pm
I also love the bigger Cheddars
Post by: Cherry_Ripe on March 27, 2006, 12:46:14 pm
Why is this product called Morso's with an apostrophe?????? If Morsos is the plural of Morso, it does not need an apostrophe - only an s!!!
The apostrophe is used to show possession (John's car) or to show contraction (It is - It's). It is NEVER used to make a word plural!!!!
How on earth can I teach that simple rule when companies like this cannot get it right and send out all the wrong messages??
Oldspice you should check out the apostrophe protection society:
http://www.apostrophe.fsnet.co.uk/index.htm
There was a topic on the forum there recently about teaching proper use of apostrophes.
Post by: on March 27, 2006, 04:12:25 pm
Here is the reply I got from McVite's
Dear 'Mr Bounty'
Mini Morso's are a new product which have a completely different texture to Mini Cheddars.
We have noted your comments regarding the apostrophe in Morso's. This is strictly speaking a misspelling, it is intended to represent a contemporary and quirky identity for the product, in fitting with the overall brand design. The use of the apostrophe within the name however is an incorrect use of grammar and this will be reviewed on our future packaging.
Regards
Jane Woodward
Post by: oldspice on March 27, 2006, 06:21:20 pm
What a rubbish reply! It is NOT an incorrect use of GRAMMAR it is an incorrect use of punctuation! First they claim it is a mis-spelling which is meant to be 'quirky' (how exactly?) then they claim it is grammar. i think they're making it up as they go along!
Companies have a responsibility to get spelling, punctuation and grammar right!
Re the Apostrophe Protection Society - they go a bit over the top sometimes. They issue 'improvement notices' to errant breachers of the apostrophe!
Post by: goldencup on March 27, 2006, 06:41:32 pm
Post by: on March 27, 2006, 07:05:06 pm
Post by: on March 27, 2006, 09:17:38 pm
I agree with Oldspice. It is a rubbish reply. If a corporate body like this can't get a simple punctuation point right how can children expect to learn the correct English. I will be passing this onto Radio Five Live and see what they say.
"Thank's"
