Post by: on March 21, 2006, 08:44:55 pm
| Promise to revamp upscale chocolate range unfounded |
| The Galaxy Promises chocolate range will not be receiving a major overhaul despite rumours to the contrary, its manufacturers have said. Masterfoods, the UK division of confectionary giant Mars, claims that it is pleased with the success of the brand and does not envisage a full-scale overhaul. A report by the marketing portal mad.co.uk had suggested that a revamp of the premium range was imminent, involving redesigned packaging and smaller bars of chocolate, aimed at boosting flagging sales. The report also claimed that the current packaging places the product in the 'discount' market rather than reflecting the upscale image of the brand and that this has resulted in sales being weaker than expected. However Masterfoods asserts that, while it is injecting an additional £4 million into the Galaxy Promises brand, this investment is nothing to do with declining sales and that the company is satisfied with the UK performance of the range. |
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