Chocolate Forum

General Category => New Products => Topic started by: kevvosa on January 24, 2006, 07:46:04 pm

Title: New Aero Chocolate Truffle
Post by: kevvosa on January 24, 2006, 07:46:04 pm




"Nestle Rowntree will expand its Aero range on
February 6 with the introduction of a Chocolate Truffle bar for the
impulse trade. It weighs 42g and retails at 45p.
Dedicated
advertising for Chocolate Truffle will appear in the women’s press and
the parent brand is the subject of a £7m media support package this
year."



From: http://www.irn-talkingshop.co.uk/




Title: New Aero Chocolate Truffle
Post by: kevvosa on January 24, 2006, 07:47:18 pm
Looks like they're copying Thorntons to me, judging by the wrapper. 
Title: New Aero Chocolate Truffle
Post by: smurfboy on January 24, 2006, 08:09:51 pm
Title: New Aero Chocolate Truffle
Post by: oldspice on January 24, 2006, 09:22:45 pm
Nestle
Title: New Aero Chocolate Truffle
Post by: smurfboy on January 24, 2006, 11:47:27 pm
Don't you like Nestle Oldspice? Why didn't you mention it?
Title: New Aero Chocolate Truffle
Post by: oldspice on January 25, 2006, 07:01:23 am
Title: New Aero Chocolate Truffle
Post by: goldencup on January 25, 2006, 07:44:24 am
I like the sound of this.  Don't like the sound of 'impulse trade' though.
Title: New Aero Chocolate Truffle
Post by: loulou on January 25, 2006, 07:51:32 am
I wear impulse and no one ever runs up to me and hands me flowers.
Title: New Aero Chocolate Truffle
Post by: goldencup on January 25, 2006, 08:01:02 am
I feel a little blue man running up with flowers coming on....
Title: New Aero Chocolate Truffle
Post by: Cherry_Ripe on January 25, 2006, 08:49:29 am

I like the sound of it but knowing Nestle I'd be disappointed with the taste. I'd probably buy a Twirl instead (and save 5p!)

Cherry_Ripe38742.3678587963
Title: New Aero Chocolate Truffle
Post by: chocolate chick on January 25, 2006, 09:49:22 am
I will give it a try.

I agree its a very Thorntons look a like wrapper!

Title: New Aero Chocolate Truffle
Post by: smurfboy on January 25, 2006, 02:16:38 pm

Quote from: goldencup
I feel a little blue man running up with flowers coming on....


Am I that predictable?


'Impulse trade' sounds like a typical marketing buzzword. I think we should cascade the information out and then have a brain dump on it, if you're willing to interface on this?

Title: New Aero Chocolate Truffle
Post by: chocolate chick on January 25, 2006, 02:26:50 pm

Title: New Aero Chocolate Truffle
Post by: Cherry_Ripe on January 25, 2006, 03:48:38 pm
Well done Smurfy, a good example of thinking outside the box. Lots of others could benefit from your joined up thinking!
Title: New Aero Chocolate Truffle
Post by: Cherry_Ripe on January 25, 2006, 03:50:39 pm

Quote from: chocolate chick
I agree its a very Thorntons look a like wrapper!


Yes I think it might be the font they've used for the word 'chocolate' that's the same font as the Thornton's name.

Title: New Aero Chocolate Truffle
Post by: chocolate chick on January 26, 2006, 12:08:01 pm
If you covered up the aero bit I would think it was a Thorntons bar!
Title: New Aero Chocolate Truffle
Post by: smurfboy on January 26, 2006, 02:01:28 pm
Exactly what they want!
Title: New Aero Chocolate Truffle
Post by: kevvosa on January 26, 2006, 02:35:12 pm

Sneaky buggers. 

kevvosa38743.6080092593
Title: New Aero Chocolate Truffle
Post by: chocolate chick on January 26, 2006, 03:14:41 pm
Hmmmm....very sly!