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"Nestle Rowntree will expand its Aero range on
February 6 with the introduction of a Chocolate Truffle bar for the
impulse trade. It weighs 42g and retails at 45p.
Dedicated
advertising for Chocolate Truffle will appear in the women’s press and
the parent brand is the subject of a £7m media support package this
year."
From: http://www.irn-talkingshop.co.uk/
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Looks like they're copying Thorntons to me, judging by the wrapper.
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Nestle
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Don't you like Nestle Oldspice? Why didn't you mention it?
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I like the sound of this. Don't like the sound of 'impulse trade' though.
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I wear impulse and no one ever runs up to me and hands me flowers.
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I feel a little blue man running up with flowers coming on....
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I like the sound of it but knowing Nestle I'd be disappointed with the taste. I'd probably buy a Twirl instead (and save 5p!)
Cherry_Ripe38742.3678587963
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I will give it a try.
I agree its a very Thorntons look a like wrapper!
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I feel a little blue man running up with flowers coming on....
Am I that predictable? 
'Impulse trade' sounds like a typical marketing buzzword. I think we should cascade the information out and then have a brain dump on it, if you're willing to interface on this?
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Well done Smurfy, a good example of thinking outside the box. Lots of others could benefit from your joined up thinking!
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I agree its a very Thorntons look a like wrapper!
Yes I think it might be the font they've used for the word 'chocolate' that's the same font as the Thornton's name.
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If you covered up the aero bit I would think it was a Thorntons bar!
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Exactly what they want!
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Sneaky buggers.
kevvosa38743.6080092593
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Hmmmm....very sly!