Post by: on October 21, 2005, 09:49:28 pm
"A new idea for the packaging and marketing of chocolate bars will tap into consumers' increasing health-awareness and concern for their weight.
Masterfoods, the UK's largest manufacturer of chocolate bars, will soon offer chocolate-lovers the opportunity to salve their consciences by breaking a big bar in two, and saving one half for later.
As from next year, king size Mars Bars and Snickers will be sold in packs specifically designed to be halved in this way without removing the chocolate from its wrapper, and will include diagrams showing consumers how to do it.
The move comes as concern mounts over "epidemic" obesity levels in the developed world, but some experts have questioned whether it will really be effective, arguing that a better solution to portion control would simply be smaller chocolate bars in the first place.
Dr David Haslem, the clinical chairman of the National Obesity Forum, said: "This will do nothing to tackle obesity in the UK," according to Metro.
Chocolate bars, along with other items of "junk food", are set to be banned from school cafeterias and vending machines from the start of the next school year in September."
Has anyone heard of willpower, smaller bars or a f**king knife!?
Post by: on October 21, 2005, 09:49:56 pm
Post by: loulou on October 22, 2005, 12:51:21 am
Soon there will be warnings on choc bars like
"Choc makes you fat and spotty"
Post by: goldencup on October 22, 2005, 12:53:22 am
Post by: kevvosa on October 22, 2005, 09:32:04 am
"Choc makes you fat and spotty"
Following in the footsteps of cigarette boxes.
Post by: loulou on October 22, 2005, 02:43:52 pm
Post by: smurfboy on October 22, 2005, 02:52:28 pm
Another daft promo. The kind of people who suffer from obesity probably eat five chocolate bars a day - how will breaking one in half help?
Post by: loulou on October 22, 2005, 02:53:35 pm
Post by: kevvosa on October 23, 2005, 11:43:49 am
Dawn French doesnt help when she advertises chocolate orange.
Post by: on October 23, 2005, 11:54:12 am
This is a gimmicky marketing ploy. You are right Loulou it makes no difference whether you eat the other half now or later. Although chocolate has some health issues, particularly Milk Choc, I don't think chocolate is one of those foods that is a big contributor to obesity.
Obesity is largely caused by lack of exercise and an unbalanced diet. People with a serious weight problem are probably eating loads of fast food, crisps, pastry and deep fried food.
Post by: nightowl17 on October 23, 2005, 12:01:33 pm
Post by: nutsaboutchoc on October 23, 2005, 01:53:40 pm
Post by: nightowl17 on October 23, 2005, 02:08:22 pm
Post by: loulou on October 23, 2005, 03:46:39 pm
Post by: on October 23, 2005, 08:08:20 pm
Post by: loulou on October 23, 2005, 08:48:48 pm
Post by: on October 23, 2005, 08:49:36 pm
Hey! So you did!
