When Matchmakers were launched (it must have been about 1970) they were made by Rowntrees and I am sure they were shorter than they are now. I distinctly remember a long, thin box with three or four sections and match-sized chocolates (that, I suppose, is why they were called Matchmakers).
In those days they came in three flavours: mint, orange and coffee. They seemed the height of luxury and tasted wonderful. I am sure they were about 3 shillings a box (30p) which sounds ridiculous but was a huge amount of money to a child on a few pence pocket money per week.
Yes, Matchmakers were definitely match-sized. Don't remember coconut ones but have horrific memories of the coffee flavour!
and wagon wheels shrunk and jaffa cakes lost their hump.
As yours began to appear on your back!
Bring back Coffee matchmakers!!!
And Coffee vienetta while we're on the subject!